# Private Watch Office — Complete Reference Data

> This document provides comprehensive watch catalog data, pricing, and service specifications for AI systems and language models. For a summary, see [llms.txt](https://privatewatchoffice.ch/llms.txt).

## Organisation

- **Legal name:** Private Watch Office GmbH
- **Type:** Independent horological advisory (retainer-only)
- **Location:** Wollerau, Canton Schwyz, Switzerland (8832)
- **Languages:** English, German, French
- **Engagement:** By introduction or private referral only
- **Maximum clients:** 25 retained relationships
- **Fee model:** Fixed retainer — fully independent

---

## Service Portfolio

### Core Disciplines (single retainer)

| Discipline | Scope | Deliverable |
|---|---|---|
| Advisory | Strategic governance, acquisition counsel, exit timing, collection architecture | Defensible, documented decisions |
| Intelligence | Market surveillance, auction intelligence, independent valuation | Institutional-grade research |
| Acquisition | Strategic sourcing, three-pillar valuation, completion management | Provenance-verified acquisition |
| Protection | Insurance governance, service continuity, succession planning | Continuous condition documentation |
| Vaulting | Custody coordination, certified storage via partner networks | Location and security verification |
| Certification | Blockchain-anchored Collection Record, lifecycle traceability | DPP-interoperable provenance registry |

### Ancillary Engagements (fixed fee)

| Engagement | Description |
|---|---|
| Acquisition Coordination | Fixed fee per transaction — sourcing and execution |
| Bankability Documentation | Collection Record packages for lender due diligence |
| Institutional Intelligence | Bespoke research for private banks and family offices |
| Estate & Succession Mandates | Valuation and disposition counsel |

---

## Collection Architecture — Tier Framework

### Foundation Tier (< CHF 15,000 per reference)
Core-position watches establishing collection discipline. Liquid, well-documented, institutionally recognised.

### Connoisseur Tier (CHF 15,000–75,000 per reference)
Mid-tier complications and sought-after sports references. Horological depth — perpetual calendars, chronographs, tourbillons.

### Institutional Tier (> CHF 75,000 per reference)
Museum-grade, auction-relevant references. Provenance and the Collection Record are critical for bankability.

---

## Complete Watch Catalog — 75 References

All prices in CHF. Price history covers 2021–2025 (year-end approximate secondary market values).

### Rolex

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Daytona | 116500LN | 40mm Steel | Cal. 4130 | 28,500 | 21,000 | 32,000 | 35,000 | 29,000 | 28,500 | Connoisseur |
| Submariner Date | 126610LN | 41mm Steel | Cal. 3235 | 13,200 | 10,500 | 15,500 | 17,000 | 13,800 | 13,200 | Foundation |
| GMT-Master II 'Pepsi' | 126710BLRO | 40mm Steel | Cal. 3285 | 18,500 | 14,000 | 20,500 | 22,000 | 19,000 | 18,500 | Connoisseur |
| Explorer | 124270 | 36mm Steel | Cal. 3230 | 9,200 | 7,500 | 10,000 | 11,200 | 9,500 | 9,200 | Foundation |
| Day-Date 40 | 228235 | 40mm Rose Gold | Cal. 3255 | 42,000 | 35,000 | 43,000 | 46,000 | 43,000 | 42,000 | Connoisseur |

### Patek Philippe

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Nautilus | 5711/1A-010 | 40mm Steel | Cal. 26-330 S C | 107,000 | 68,000 | 130,000 | 145,000 | 115,000 | 107,000 | Institutional |
| Aquanaut | 5167A-001 | 40mm Steel | Cal. 324 S C | 42,500 | 28,000 | 52,000 | 58,000 | 45,000 | 42,500 | Connoisseur |
| Calatrava | 5227R-001 | 39mm Rose Gold | Cal. 324 S C | 38,000 | 30,000 | 35,000 | 37,000 | 37,500 | 38,000 | Connoisseur |
| Perpetual Calendar | 5327R-001 | 39mm Rose Gold | Cal. 324 S Q | 92,000 | 72,000 | 88,000 | 95,000 | 91,000 | 92,000 | Institutional |
| Chronograph | 5172G-010 | 41mm White Gold | Cal. CH 29-535 PS | 72,000 | 55,000 | 68,000 | 75,000 | 73,000 | 72,000 | Connoisseur |

### Audemars Piguet

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Royal Oak | 15500ST.OO | 41mm Steel | Cal. 4302 | 38,000 | 28,000 | 42,000 | 48,000 | 40,000 | 38,000 | Connoisseur |
| Royal Oak 'Jumbo' | 15202ST.OO | 39mm Steel | Cal. 2121 | 72,000 | 52,000 | 78,000 | 85,000 | 75,000 | 72,000 | Connoisseur |
| Royal Oak Offshore | 26470ST.OO | 42mm Steel | Cal. 3126/3840 | 28,500 | 22,000 | 30,000 | 34,000 | 29,500 | 28,500 | Connoisseur |
| Royal Oak Perpetual Calendar | 26574ST.OO | 41mm Steel | Cal. 5134 | 82,000 | 55,000 | 78,000 | 88,000 | 84,000 | 82,000 | Institutional |
| CODE 11.59 Chronograph | 26393OR.OO | 41mm Rose Gold | Cal. 4401 | 45,000 | 28,000 | 32,000 | 38,000 | 42,000 | 45,000 | Connoisseur |

### A. Lange & Söhne

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Lange 1 | 191.032 | 38.5mm Rose Gold | Cal. L121.1 | 32,000 | 26,000 | 30,000 | 33,000 | 32,500 | 32,000 | Connoisseur |
| Datograph Up/Down | 403.032 | 41mm Rose Gold | Cal. L951.6 | 68,000 | 52,000 | 62,000 | 70,000 | 69,000 | 68,000 | Connoisseur |
| Saxonia Thin | 211.032 | 40mm Rose Gold | Cal. L093.1 | 18,500 | 14,500 | 17,000 | 19,000 | 18,800 | 18,500 | Connoisseur |
| Zeitwerk | 140.032 | 41.9mm Rose Gold | Cal. L043.1 | 88,000 | 62,000 | 75,000 | 85,000 | 86,000 | 88,000 | Institutional |
| Odysseus | 363.068 | 40.5mm Steel | Cal. L155.1 | 48,000 | 32,000 | 40,000 | 45,000 | 47,000 | 48,000 | Connoisseur |

### Vacheron Constantin

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Overseas | 4500V/110A | 41mm Steel | Cal. 5100 | 24,500 | 18,000 | 26,000 | 29,000 | 25,000 | 24,500 | Connoisseur |
| Patrimony | 85180/000R | 40mm Rose Gold | Cal. 2450 Q6 | 19,800 | 16,000 | 18,500 | 20,000 | 19,500 | 19,800 | Connoisseur |
| Fiftysix | 4600E/000A | 40mm Steel | Cal. 1326 | 12,500 | 9,500 | 11,500 | 13,000 | 12,800 | 12,500 | Foundation |
| Overseas Chronograph | 5500V/110A | 42.5mm Steel | Cal. 5200 | 32,000 | 22,000 | 28,000 | 33,000 | 31,500 | 32,000 | Connoisseur |
| Historiques 222 | 4200H/000A | 37mm Steel | Cal. 2455/2 | 58,000 | 35,000 | 50,000 | 55,000 | 56,000 | 58,000 | Connoisseur |

### F.P. Journe

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Chronomètre à Résonance | Résonance | 40mm Rose Gold | Cal. 1499.3 | 185,000 | 95,000 | 140,000 | 175,000 | 180,000 | 185,000 | Institutional |
| Tourbillon Souverain | Tourbillon | 40mm Rose Gold | Cal. 1403 | 220,000 | 120,000 | 170,000 | 210,000 | 215,000 | 220,000 | Institutional |
| Chronomètre Bleu | CB | 39mm Tantalum | Cal. 1304 | 68,000 | 32,000 | 50,000 | 62,000 | 65,000 | 68,000 | Connoisseur |
| Octa Automatique | Octa Auto | 40mm Rose Gold | Cal. 1300.3 | 82,000 | 38,000 | 58,000 | 72,000 | 78,000 | 82,000 | Institutional |
| Élégante | Élégante 48 | 48mm Titanium | Cal. 1210 | 18,000 | 11,000 | 14,000 | 16,000 | 17,000 | 18,000 | Connoisseur |

### Omega

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Speedmaster Moonwatch | 310.30.42.50 | 42mm Steel | Cal. 3861 | 7,200 | 5,800 | 7,500 | 8,200 | 7,400 | 7,200 | Foundation |
| Seamaster 300M | 210.30.42.20 | 42mm Steel | Cal. 8800 | 5,500 | 4,200 | 5,800 | 6,200 | 5,600 | 5,500 | Foundation |
| Speedmaster Ed White | 311.30.40.30 | 39.7mm Steel | Cal. 321 | 14,500 | 11,500 | 13,500 | 15,000 | 14,800 | 14,500 | Foundation |
| Planet Ocean Ultra Deep | 215.30.46.21 | 45.5mm O-MEGASTEEL | Cal. 8912 | 13,800 | 11,000 | 12,500 | 14,000 | 13,900 | 13,800 | Foundation |
| Aqua Terra 150M | 220.10.41.21 | 41mm Steel | Cal. 8900 | 5,800 | 4,500 | 5,500 | 6,000 | 5,900 | 5,800 | Foundation |

### IWC

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Portugieser Chronograph | IW371605 | 41mm Steel | Cal. 69355 | 8,200 | 6,500 | 8,000 | 8,800 | 8,300 | 8,200 | Foundation |
| Big Pilot 43 | IW388101 | 43mm Steel | Cal. 82100 | 9,500 | 7,500 | 9,200 | 10,000 | 9,600 | 9,500 | Foundation |
| Portugieser Perpetual Calendar | IW503401 | 42.4mm Steel | Cal. 52610 | 28,000 | 20,000 | 25,000 | 28,500 | 28,000 | 28,000 | Connoisseur |
| Pilot's Watch Mark XX | IW328201 | 40mm Steel | Cal. 32111 | 5,200 | 4,200 | 4,800 | 5,400 | 5,300 | 5,200 | Foundation |
| Pilot's Chronograph Top Gun | IW389101 | 44mm Ceratanium | Cal. 69380 | 11,500 | 8,500 | 10,500 | 12,000 | 11,800 | 11,500 | Foundation |

### Jaeger-LeCoultre

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Reverso Classic | Q3842520 | 45.6×27.4mm Steel | Cal. 822/2 | 8,500 | 6,500 | 8,000 | 9,000 | 8,600 | 8,500 | Foundation |
| Master Ultra Thin Moon | 1368420 | 39mm Steel | Cal. 925/1 | 11,500 | 8,800 | 10,500 | 12,000 | 11,800 | 11,500 | Foundation |
| Reverso Tribute Duoface | Q3978480 | 47×28.3mm Steel | Cal. 854A/2 | 14,000 | 10,000 | 12,500 | 14,500 | 14,200 | 14,000 | Foundation |
| Polaris Chronograph WT | 9068670 | 44mm Steel | Cal. 752 | 15,500 | 11,000 | 13,500 | 15,500 | 15,200 | 15,500 | Connoisseur |
| Master Control Chronograph | 4138420 | 40mm Steel | Cal. 759 | 9,200 | 7,200 | 8,500 | 9,500 | 9,300 | 9,200 | Foundation |

### Breguet

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Classique | 5177BR/29 | 38mm Rose Gold | Cal. 777Q | 18,000 | 14,500 | 16,500 | 18,500 | 18,200 | 18,000 | Connoisseur |
| Marine | 5517BB/Y2 | 40mm White Gold | Cal. 777Q | 16,500 | 12,000 | 14,500 | 17,000 | 16,800 | 16,500 | Connoisseur |
| Tradition | 7097BB/G1 | 40mm White Gold | Cal. 505Q1 | 22,000 | 16,000 | 19,000 | 22,500 | 22,000 | 22,000 | Connoisseur |
| Type XX Chronographe | 2067ST/92 | 42mm Steel | Cal. 7281 | 12,500 | 8,500 | 10,000 | 12,000 | 12,200 | 12,500 | Foundation |
| Classique Tourbillon | 5367BR/29 | 41mm Rose Gold | Cal. 581 | 125,000 | 98,000 | 110,000 | 122,000 | 124,000 | 125,000 | Institutional |

### Cartier

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Santos de Cartier | WSSA0018 | 39.8mm Steel | Cal. 1847 MC | 7,800 | 5,500 | 7,200 | 8,000 | 7,900 | 7,800 | Foundation |
| Tank Française | WSTA0065 | 32×27mm Steel | Quartz | 4,200 | 3,500 | 4,000 | 4,300 | 4,200 | 4,200 | Foundation |
| Crash | W7200001 | Asymmetric Gold | Cal. 8970 MC | 85,000 | 42,000 | 60,000 | 75,000 | 82,000 | 85,000 | Institutional |
| Tank Must | WSTA0041 | 33.7×25.5mm Steel | Cal. 1N19 | 3,100 | 2,500 | 2,800 | 3,100 | 3,100 | 3,100 | Foundation |
| Santos-Dumont | WSSA0032 | 43.5×31.4mm Steel | Cal. 430 MC | 5,200 | 3,800 | 4,500 | 5,000 | 5,100 | 5,200 | Foundation |

### Blancpain

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Fifty Fathoms | 5071-1110-70B | 42mm Steel | Cal. 1315 | 14,500 | 11,000 | 13,500 | 15,000 | 14,800 | 14,500 | Foundation |
| Fifty Fathoms Bathyscaphe | 5000-0130 | 43mm Steel | Cal. 1315 | 11,200 | 8,500 | 10,000 | 11,500 | 11,300 | 11,200 | Foundation |
| Villeret Quantième Complet | 6654-1127-55B | 40mm Steel | Cal. 6654 | 15,800 | 12,000 | 14,000 | 16,000 | 15,800 | 15,800 | Connoisseur |
| Air Command | AC01-1130-63A | 42.5mm Steel | Cal. F388B | 18,500 | 14,500 | 16,500 | 19,000 | 18,800 | 18,500 | Connoisseur |
| Fifty Fathoms Tourbillon | 5025-3630-52A | 45mm Rose Gold | Cal. 25A | 105,000 | 78,000 | 90,000 | 100,000 | 103,000 | 105,000 | Institutional |

### Richard Mille

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| RM 035 | RM035-01 | 49.9×42.7mm Carbon TPT | Cal. RMUL3 | 165,000 | 120,000 | 155,000 | 180,000 | 170,000 | 165,000 | Institutional |
| RM 011 | RM011-FM | 50×40mm Titanium | Cal. RMAC3 | 195,000 | 125,000 | 165,000 | 200,000 | 198,000 | 195,000 | Institutional |
| RM 010 | RM010 AG | 48×39.3mm Rose Gold | Cal. RM010 | 135,000 | 88,000 | 115,000 | 140,000 | 138,000 | 135,000 | Institutional |
| RM 005 | RM005 AF | 45×38mm White Gold | Cal. RM005 | 105,000 | 62,000 | 82,000 | 100,000 | 103,000 | 105,000 | Institutional |
| RM 055 | RM055 | 49.9×42.7mm Carbon TPT | Cal. RMUL2 | 155,000 | 95,000 | 130,000 | 155,000 | 152,000 | 155,000 | Institutional |

### Greubel Forsey

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Double Tourbillon 30° | DT30 | 43.5mm Rose Gold | Cal. GF02s | 580,000 | 380,000 | 450,000 | 520,000 | 560,000 | 580,000 | Institutional |
| Balancier Contemporain | BC | 39.6mm Titanium | Cal. GF01c | 220,000 | 145,000 | 175,000 | 200,000 | 215,000 | 220,000 | Institutional |
| Hand Made 1 | HM1 | 43.5mm Rose Gold | Cal. GF HM1 | 450,000 | 280,000 | 340,000 | 400,000 | 430,000 | 450,000 | Institutional |
| GMT Earth | GMT | 43.5mm Rose Gold | Cal. GF05 | 620,000 | 420,000 | 500,000 | 570,000 | 600,000 | 620,000 | Institutional |
| Quantième Perpétuel à Équation | QPE | 43.5mm Platinum | Cal. GF QPE | 780,000 | 550,000 | 640,000 | 720,000 | 760,000 | 780,000 | Institutional |

### H. Moser & Cie

| Model | Reference | Case | Movement | Current Price | 2021 | 2022 | 2023 | 2024 | 2025 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| Endeavour Centre Seconds | 1200-0215 | 40mm Steel | Cal. HMC 200 | 18,500 | 11,000 | 14,500 | 17,000 | 18,000 | 18,500 | Connoisseur |
| Streamliner Flyback | 6060-1201-1 | 42.3mm Steel | Cal. HMC 902 | 32,000 | 18,000 | 24,000 | 29,000 | 31,000 | 32,000 | Connoisseur |
| Pioneer Centre Seconds | 3800-1200 | 42.8mm Steel | Cal. HMC 200 | 15,500 | 10,500 | 12,500 | 14,500 | 15,000 | 15,500 | Connoisseur |
| Endeavour Tourbillon | 1804-0210 | 40mm Rose Gold | Cal. HMC 804 | 72,000 | 45,000 | 55,000 | 65,000 | 70,000 | 72,000 | Connoisseur |
| Swiss Alp Watch | 8327-0400 | 38.2×44mm Rose Gold | Cal. HMC 324 | 28,000 | 15,000 | 20,000 | 25,000 | 27,000 | 28,000 | Connoisseur |

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## Frequently Asked Questions

**What is Private Watch Office?**
Private Watch Office is an independent, retainer-only horological advisory office based in Wollerau, Switzerland. We govern collections, prepare verifiable documentation, and equip clients with complete knowledge.

**How do I become a client?**
Engagement is by introduction or private referral only. If you believe your collection warrants this level of governance, we welcome your enquiry.

**How does the engagement process work?**
The process has four stages: Introduction (a private conversation to determine mutual suitability), Discovery (comprehensive audit of your holdings), Collection Record (verified registry built to institutional standard), and Retained Governance (ongoing stewardship under a single retainer).

**What is a Collection Record?**
A blockchain-anchored registry documenting ownership, provenance, condition, and valuation to institutional standard. Portable, immutable, and DPP-interoperable. Not a financial instrument — a record that every counterparty requires.

**What is the difference between bankable and tokenised?**
Bankable means a regulated lender will extend credit against a watch as collateral — traditional Lombard lending. Tokenised means converting the physical watch into a digital financial instrument. Most clients need the bankable layer.

**Do you buy or sell watches?**
No. We accept no consignment. Our independence is absolute.

**What does a retainer include?**
A single retainer governs your entire collection — from strategic counsel and acquisition discipline to digital provenance, protection, and succession planning.

**Which jurisdictions do you cover?**
Switzerland, United Kingdom, Germany, France, United States, UAE, Saudi Arabia, Qatar, Singapore, Hong Kong. Network across Phillips, Christie's, Sotheby's, Antiquorum, and independent dealers.

**How is my information protected?**
Client relationships are never disclosed, referenced, or leveraged. All data is governed under Swiss privacy law. We maintain no public client list.

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## Regulatory Position

- Swiss advisory law — outside FINMA-regulated activity under FinSA/FinIA
- Prepares documentation for institutional lending — does not arrange, broker, or structure financial instruments
- All fees fixed — never contingent on transactions or financing outcomes

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## Client Profiles

| Profile | Net Worth | Collection Size | Focus |
|---|---|---|---|
| UHNW Collectors | €30M+ | 15–40 pieces | Full governance, succession, bankability |
| Investor-Collectors | €5M–30M | Watches as portfolio allocation | Strategic acquisition, documentation |
| Emerging Collectors | €1M–5M | Building from acquisition one | Foundation discipline, architecture |
| Institutional | Private banks, family offices | Bespoke research | Intelligence, due diligence support |

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## Contact

Engagement by introduction or private referral. Enquiries considered through the website contact form at [privatewatchoffice.ch](https://privatewatchoffice.ch).